The rule of thumb for the NCAA when describing signing TV deals greater than that of the GNP of Jamaica or Brunei is that it’s a good thing, for the sport, for the schools and for the conferences.
They’re careful not to say it’s good for the athletes. Because it’s not.
Imagine for a moment that you run a firm of designers, contractors and builders. Now imagine for another moment that your group wins the contract(s) to build One World Trade Center ($3.8 billion), the Wynn Las Vegas ($2.7 billion), the LA Rams’ new stadium ($1 billion), the Tesla Gigafactory ($200 million), LeBron’s house in Akron ($9 million) …with enough leftover to buy and refurbish Neverland Ranch, including hiring Chip and Jo Gaines from Fixer Upper to do it.
There’s only one caveat: You have to do it for free.
Welcome to the NCAA, athletes.
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