It’s shocking how not shocking the 2015 VMAs were.
Were the James Beard Awards presented by Buffalo Wild Wings®, it’d feel a lot like the 2015 MTV Video Music Awards. The network is now in a movie villain’s pre-freefall, grabbing at the ledge of pre-teen eyeballs using a medium no longer relevant.
Today, the M for music is also gone from in the in-front-of-the-TV part and the drowning cable brand’s programming falls into two distinct but similar camps: 1) rape or slut or shame culture, scripted and 2) rape or slut or shame culture, reality.
That MTV still recognizes actual videos with the help of Pepsi/Taco Bell/iTunes/Samsung seems—like an email to an ex during the holidays—strained with an undercurrent of desperation. Unrelated and speaking of desperation: Samsung also brought back the stylus and hired Chrissy Teigen to try to use it. She couldn’t, really. So she bought…
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