When greed tries to trump…people
Subtlety is not one of Squaw Valley CEO Andy Wirth’s strong suits. Add writing a cohesive sound bite and good timing to that list.
About the time the car was packed Friday afternoon and the tailgate was refusing to shut, Squaw CEO Andy Wirth closed his solitaire window and busted out an epic press release decrying the efforts of Incorporate Olympic Valley.
Maybe he thought, Fuck it, nobody’s paying attention to anything on the internets besides Google Maps and that Fallon video of U2 busking on a subway platform. Or maybe he had an extra tall boy with his hand roll lunch special at Mamasake.
Whatever it was, it was an incredible show of hubris-meets-confusion (<–which is what I can only hope is the title of some CEO’s, preferably Wirth’s, memoirs someday).
An arctic blast of fuck you from Wirth’s office featured the summer blockbuster headline:
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