Walmart scuffle shows Rousey’s biggest fight is outside the octagon

UFC women’s reigning bantamweight champion Ronda Rousey has waged war against the world’s worst company for refusing to sell her autobiography. And once again, she is winning.

By Andrew Pridgen

Ronda Rousey is a dichotomy in a sports bra and hand wraps. The embodiment of the awful truth that courses through her energy drink-soaked and tribal-tatted sport. And that is, there’s nothing for a once-in-a-generation female fighter to do long-term.

…Especially when large corporations like Walmart decide to cock block.

Her immediate predecessor Gina Carano had the face but not the athleticism, so she smartly eschewed her career’s apex in favor of temporary movie stardom—even becoming the object of Steven Soderbergh’s affection in the underloved but well-regarded Haywire.

Rousey too joins the film industry out of necessity, but hers is a different problem: her brand in the ring shrinks in time to a dearth of worthy competition. Like most…